Sasha Herman


Concordia University, Bachelor of Commerce
McGill University Graduate School of Business, MBA


Sasha has led high-performing teams in strategy, operations, marketing, and talent. She started her career at BC Hydro, where she had responsibility for multi-million-dollar programs in preparation for the 2010 Olympic Winter Games in Vancouver. From there, Sasha became a senior program manager in marketing at BC Hydro, and then moved on to TELUS Communications, Canada’s #1 telecommunications provider, where she was a senior strategy manager first in operations and vendor management, and later in marketing strategy and execution. In her final role with TELUS, Sasha served as the Chief Safety Transformation Officer, and was responsible for the transformation of the safety culture of 2,000+ TELUS technicians who build and maintain Canada’s internet, television, and phone infrastructure.

Recent Clients

Microsoft, MacDonald Dettwiler, TELUS Communications, Bank of Montreal, Kellogg, Dress for Success, FCV Interactive, British Columbia Lotto Commission, BC Hydro, City of Surrey, Deloitte.

Training and Certification

The Coaches Training Institute, Certified Professional Co-Active Coach (CPCC); International Coach Federation, Professional Certified Coach (PCC); CRR Global, Organization and Relationship Systems Coaching (ORSC); Justice Institute of British Columbia, Conflict Resolution Facilitation; PROSCI, Change Management Certificate; Brene Brown, Daring Greatly Workshop and Rising Strong Workshop; The Co-Active Training Institute, Leadership Experience.

At The Boda Group…

Sasha’s experience leading in high-pressure environments informs her approach with her clients. Having developed a solid understanding of the link between effective leadership and strong business outcomes, Sasha focuses her coaching on leaders’ self-awareness, authenticity, and relationship building. With a firm hand and a warm heart, she helps leaders uncover and take responsibility for their blind spots and understand their unique strengths and vision. Sasha brings compassion, fun, and boldness to her coaching.