Terra Winston


University of Virginia, BS, Systems Engineering
Stanford University, Graduate School of Business, MBA


Terra started her career at Deloitte Consulting, focused on process, strategy, and organizational engagements. As her passion for people grew, she specialized in the human capital practice, building expertise in Change Management and Organizational Design in the telecommunications and financial services industries. After Deloitte, she joined PepsiCo as an organizational development specialist and then became a Director of HR. As a business leader expected to contribute to company growth, she broke through organizational siloes and balanced strategic thinking and tactical execution. As an HR Partner, Terra had the opportunity to develop people on three levels: as a manager who was fiercely protective of and committed to her team members; as an internal coach providing support to beleaguered leaders; and as an HR executive focused on creating a strong and positive culture. Terra left PepsiCo to pursue leadership development and coaching full-time and has become a sought-after coach, facilitator, and speaker.

Recent clients

Microsoft, Google, The Broad Institute, CDW, IBM, athenahealth, Cboe, GE, MillerCoors, PepsiCo, Kimberly-Clark, Abbott, Bain & Company, Turner, University of Chicago

Training and certification

The Coaches Training Institute, Certified Professional Co-Active Coach (CPCC); International Coaches Federation, Professional Certified Coach (PCC); Myers-Briggs Type Indicator (MBTI); CRR Global, Advanced Organization and Relationship Systems Coaching (ORSC); Hogan Leadership Assessments, Certified Facilitator; CreatingWE Institute, Conversational Intelligence.

At The Boda Group…

Terra‘s coaching approach is direct, practical, and empowering. She gives leaders the challenge and support they need to address their and their organization’s most important priorities. Terra combines heart and humor to help them process feedback and make sustainable changes that are tailored to their unique leadership styles. Terra’s clients appreciate having a trusted partner that helps them show up authentically, lead more effectively and drive results.

Leadership is like…

jazz. Deeply personal and often improvised. An artform the brings together unique instruments to deliver a singular masterpiece.

One important thing I bring to my clients is…

humor. Life is too short to not have a little fun along the way.

I’m inspired by…

origin stories. Whenever I meet people, regardless of their backgrounds, I ask them about their personal journeys. Every heart’s story holds wisdom.

I’m part of The Boda Group because…

I couldn’t turn down the opportunity to join such an amazing group of people dedicated to making an impact.