Why do most of the top business schools teach storytelling as a crucial leadership capability? Because stories are a highly effective way to transmit important information and values. Research shows that stories aren’t just entertaining; they are 22 times more memorable than facts, data, and statistics. Storytelling is “stickier” than presenting data alone because storytelling engages the motor and sensory region of the cerebral cortex. This means when someone listens to a story, they not only hear it—they see it and feel it. And then they retain it!
Stories increase empathy and trust between people, align thinking between the speaker and the listener, command attention and a sense of urgency, and ultimately, drive decisions.
Because stories are so potent in moving people to action, storytelling has become a required skill of effective leaders. But not all stories or storytellers are effective.
In this hands-on session, leaders will learn and practice creating stories that engage employees and customers, drive motivation and desired behaviors, recruit and retain talent, and influence people internally and externally.
During this session, participants will learn:
- what makes a story compelling (and what doesn’t)
- the neuroscience behind what makes stories such an effective communication and leadership tool
- the kinds of stories they need to be telling, to whom, and for what purposes
- to deliver stories in a compelling, evocative way
- to make their stories even more effective from peer and instructor feedback
- how to solicit stories from others to increase empathy and trust and learn others’ values and priorities
- to develop their leadership presence through storytelling
Stories are foundational for effective leaders.
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” – Steve Jobs