Education
Pontifícia Universidade Católica (Brazil), BBA, Business Administration
Coppead (Rio de Janeiro), MBA, Management
IBMR (Rio de Janeiro), post-graduate study with master’s level certification, Jungian Psychology
Experience
Aliucha spent the first two decades of her career in marketing. She started at Unilever, where she served as a brand assistant for 3 years in the Van Den Berg foods division. She then joined The Coca-Cola Company as a junior brand manager for the brand Coca-Cola. From there, Aliucha joined SC Johnson where she held increasingly senior roles including local brand manager, regional brand manager for Latin America, International marketing manager for Developing Countries (including BRICS and 50+ countries in Asia, Latin America and Africa), and marketing director. After 10 years working for SC Johnson, Aliucha returned to the Coca-Cola Company as marketing director for the Hydration Category. In addition to her executive and leadership coaching practice, Aliucha is also a faculty member and facilitator for the Co-Active Training Institute (CTI) where she trains future professional coaches.
Training and certification
International Coach Federation (ICF), Professional Certified Coach (PCC); The Coaches Training Institute, Certified Professional Co-Active Coach (CPCC); Hogan Leadership Assessments, Certified practitioner; Fred Kofman, Certified Coach of Conscious Business Coaching; MHS, Emotional Intelligence EQ-I 2.0/EQ360, certified practitioner; Integrative 9 Enneagram Solutions, iEQ9 Integrative Enneagram certified; Creating WE Institute, CI-Q neuroscience of conversations, Conversational Intelligence enhanced practitioner.
At The Boda Group…
At the core of Aliucha’s coaching style is her ability to build an honest and trusting relationship with her clients. She uses a balance of warmth, empathy, and challenge to explore leaders’ strengths and development areas and support them in their growth. She encourages her clients to expand their mindsets to adapt to evolving expectations and expand their own possibilities, and supports them to achieve higher levels of emotional intelligence and agility. Aliucha enjoys working with multi-cultural clients and she coaches in English and Portuguese.
The biggest opportunity for today’s leaders is…
to be able to engage in self-reflection and adjust their mindset in order to meet the adaptive challenges (as opposed to technical challenges) required to lead in a volatile, uncertain, complex, and ambiguous world.
One important skill/way of being I bring to my clients is…
curiosity to uncover the beliefs and the emotions that are driving their behaviors and choices, so they can become more self-aware and intentional about the impact they have.
I’m inspired by…
purposeful courage and gestures of kindness.
One place that is special to me is…
Rio de Janeiro because it will always feel like home.
One career move that was risky or took guts was…
most of them! Changing companies, accepting a role that had not existed before, accepting greater responsibility and business complexity, choosing to relocate to a new country for work, and changing my career path to executive coaching – all of these changes were made with guts, the discomfort of uncertainty, and enthusiasm to learn. There is no growth without it!